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Meet Our Event Specialists

One of our talented Event Specialists will inspire you with tips and techniques that will take your sewing to a whole new level! Learn new ways to use your PFAFF® machine and accessories so your projects will reflect all the latest trends in fashion, home decor and quilting.

Cheryl Stranges

Cheryl loves engaging consumers with new innovative ideas on exploring aftermarket products, inspiring them for sewing, creative machine embroidery and serger & software techniques. She is the author of many sewing articles as well as co-author of a number of articles in books and blogs. Her creative samples are always fresh and new. Writing for almost 10 years, you will find her articles in the following magazines:

A Needle Pulling Thread, Quilters Connection, Quilt Social, Sewing Savvy, Sew News, Creative Machine Embroidery

Areas of Expertise Include:

  • Decorative sewing using embroidery machines and sergers
  • Creative embellishments using yarns, decorative threads and other trims
  • Garments, Jackets, Home Decorating and small artistic quilts
Special Trainings and / or Accreditations:
  • Adult Teaching Certificate
  • 6D™ Software Certification
  • Skills Canada Sewing Mentor for Service Sector

Hobbies outside of sewing:  Travelling, Photography, Hiking. Cheryl also loves to attend sports events including hockey and soccer games


Gail Berry-Graham

After nearly failing the needle arts crafts side of home economics in grade 9, Gail searched for her creative outlet, dabbling in lots of things but never finding that ‘right’ fit.  In her 40’s she decided she was going to learn to quilt despite the voice of her Home Ec teacher echoing in her head.  She purchased a small wall hanging kit and never turned back.  She knew taking classes and joining a guild would be great ways to learn, but the guild was full, accepting no new members and the store she purchased her machine from didn’t offer classes so she read magazines and watched You-Tube videos.  A year later, there was space in the local guild and her quilting took off, then her husband took an interest in her hobby and introduced machine embroidery into their lives, soon after came a long arm quilting machine.  Thankfully their new sewing machine dealer offered lots of classes and education.  Now Gail loves to share her passion of quilting, machine embroidery and software with others, knowing the importance of education and sharing.

Areas of Expertise Include:

  • Quilting
  • Machine Embroidery
  • Using rulers, die cuts, and other tools to save time

Special Trainings and or Accreditations:

  • 6D™  Software Certification
  • TruEmbroidery™ certification
  • Long Arm Machine formal Training

Hobbies outside of sewing: Road trips and Golf


Kerrin Brookes

Kerrin Brookes has had a love affair with sewing and embroidery since childhood when she first watched her grandmother make quilts and do hand embroidery.  As embroidery machines came onto the market, machine embroidery became a passion along with embroidery software programs.  She started teaching embroidery clubs in 1994, and continues to teach across Canada in many sewing machine dealerships.  Her contemporary heirloom designs are unique, classic and fun.  She teaches classes in all SVP Software Programs, Machine Embroidery and Decorative Stitching.

Areas of Expertise:

  • 6D™ Software Certification, TruEmbroidery™ For Mac and 5D™ Quilt Design Creator
  • Kerrin is very knowledgeable in all levels of embroidery software since the introduction in 1994
  • Machine embroidery and decorative stitching
  • Long Arm Quilting Machines

Special Trainings and / or Accreditations:

  • 6D™ Software Certification
  • 5D™ Quilt Design Creator
  • TruEmbroidery™ For Mac
  • Software Beta tester
  • Longarm Certification

Kerrin has her own collection of embroidery designs available at: Hobbies outside of sewing: Travelling and spending time with her husband Jim.  Kerrin also loves to attend figure skating events.


Margaret Sweete

Margaret was the Top Educator this year in Canada and second place last year. Margaret started sewing early, with her Mother, and learned quilting from her Grandmother. Margaret loves to share her passion for sewing, embroidering, and quilting by teaching well rounded classes, that include handouts, Power Point presentations and an inspirational trunk show. Margaret offers a variety of classes in Machine Embroidery, Machine Quilting, Longarm Quilting and Quilt Design Creator Software, for the Beginner, to the Advanced Sewer. She has been teaching since 2006.

Areas of Expertise

  • Machine embroidery on ready to wear, home décor and quilts
  • New and Unique techniques with new notions and feet
  • Frame quilting system both free motion and automated
  • Notion Commotions, Quilting Techniques
Special Trainings and or Accreditations:
  • 6D™ Software Certified
  • 5D™ Quilt Design Creator software Certified
  • Electric Quilt version 5, 6 & 7 Software
  • Sulky Seminar  Educator
  • Quilting system installation, usage and support specialist

Hobbies outside of sewing: Margaret is an avid reader, she loves to play golf and watching movies on “family movie night”.


Moira Conway

For the past seven years, Moira has been presenting classes and events as an Event Specialist for SVP Canada. Based in Nova Scotia, she works to encourage sewers and embroiders to coax the most out fo their embroidery software, to use thier imaginations, and to create something totally unique. With a strong background in computer skills, Moira embraces the flexibility of our current embroidery software with enthusiam; never look back while continuing to ask "what can software do for me..."

Areas of Expetise Include:

  • Machine embroidery and embroidery software
  • Quilting and quilting software
  • Focused on understanding the "why" not just the "how" to get the most out of any  software program, with the design manipulation a special interest
  • Strong computer skills and troubleshooting

 Special Trainings and / or Accreditations:

  • SVP Software Beta Tester
  • 6D™ Embroidery Software Certification
  • TruEmbroidery™ Software for MAC Certification
  • 5D™ Quilt Design Creator Certification
 Hobbies outside of sewing: Golf, Reading and Crossword puzzles, Crocheting and Knitting

Rhoda Moore

In her many years of teaching the skills of sewing, machine embroidery, quilting and serger techniques, Rhoda strives to bring a better understanding of these crafts to her students. Her classes expand your consumers’ knowledge of their sewing machines, sergers and other sewing tools.  Rhoda will inspire creativity and confidence in your consumers so that they enjoy their chosen hobby when they leave a class and head out on their own to design, create or simply finish a class project.

Areas of Expertise:

  • All aspects of quilting (piecing, applique, landscape, machine quilting, longarm, both computerized and free styles
  • Machine Embroidery
  • Thread Painting
  • Serger Basics
Special Trainings / Accreditations:
  • Certified PFAFF® Machine Repair Technician
  • Have attended sewing industry conventions from 1998 to present day
  • 6D™ Embroidery Software Certification, and 5D™ Quilt Design Creator Certification
  • Longarm Certification
  • Certified Sulky® Educator
Hobbies outside of sewing: Quilting, Gardening, Designing quilt patterns and Needle crafts - such as knitting, crocheting and hand embroider




Consumer Expos

Come and meet us at the next Consumer Expo! Your one stop location for Sewing & Embroidery Machines, Sergers, Embroidery Software demos and more... Book a date and check out what's new from PFAFF®!

Annual Edmonton Creative Stitches & Crafting Alive!!…

Abbotsford – March 18-19, 2016
Edmonton – September 9-10, 2016
Calgary – September 23-24, 2016

Creative Sewing & Needlework Festival

April 22-23, 2016

International Centre     
Toronto, Ontario