PFAFF® Introduces Colorful, Contemporary New Machines to Inspire a New Generation of Sewers

Posted by PFAFF®

Hamilton, Bermuda — PFAFF®, a leading global brand of premier sewing and embroidery machines, today announced the launch of the newest additions to its SMARTER BY PFAFF™ series of machines: the SMARTER BY PFAFF™ 160s and 140s. Boasting sleek, bold and colorful designs, these chic new machines incorporate features that simplify complex sewing tasks to encourage aspiring sewers to personalize store-bought items or create original sewing projects with confidence and ease.

“The new products in our SMARTER BY PFAFF™ line are modern, affordable machines that empower sewers to express their individuality by creating distinctive, one-of-a-kind designs,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF®, SINGER® and HUSQVARNA VIKING® sewing machine brands. “Engineered to deliver the best in class quality that consumers expect from a brand endorsed by PFAFF®, these stylish machines will inspire the next generation of creativity among sewers.”

Simple to use and attractively designed, the unique features offered by SMARTER BY PFAFF™ 160s and 140s include:
• Integrated Needle Threader – Makes threading fast and easy every time.
• 6MM Adjustable Stitch Width – Convenient for sewing projects of all types, including applique, mending and decorative techniques.
• PFAFF® Original Presser Foot System – Includes five different presser feet to expand your sewing experience.
• LED Light – Illuminates your sewing space and eliminates shadows for extra precision.
• Hard Cover – Protects your machine so you can take it anywhere!

Additionally, the SMARTER BY PFAFF™ 160s machine includes 23 stitches and an automatic buttonhole function; the SMARTER BY PFAFF™ 140s machine has 21 stitches and a manual buttonhole feature.

The new SMARTER BY PFAFF™ machines will be sold exclusively at authorized PFAFF® dealers. The Manufacturer’s Suggested Retail Price for the SMARTER BY PFAFF™ 160s and 140s machines are $399 and $349, respectively. For more information or to find a PFAFF® dealer near you, visit the newly redesigned www.pfaffusa.com. The website now has improved functionality to make it easy for consumers to find the perfect machine and choose from a comprehensive selection of accessories that are compatible with their current machine model.

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