PFAFF® Marks 150 Years of Unlimited Creativity with New Top-of-the-Line PFAFF® creative performance™ Sewing Machine

Posted by PFAFF®

May 12, 2012

Hamilton, Bermuda—PFAFF®, a leading global brand of premier sewing and embroidery machines, today unveiled its new, top-of-the-line PFAFF® creative performance™ sewing machine which boasts original PFAFF® features and innovative tools to help the most demanding sewers reach their artistic potential. Best known for products that push the envelope on creativity and innovation, PFAFF® will offer an add-on embroidery unit option to its sophisticated new sewing machine, providing sewers the opportunity to further develop their creativity through embroidery.

“For 150 years, PFAFF® has been producing sewing and embroidery machines that give sewers access to the latest innovations that enable them to exercise complete control over their project designs,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands. “The creative performance™ sewing machine is yet another hallmark of PFAFF® technology, giving sewing enthusiasts a convenient, built-in opportunity to pursue embroidery by enhancing their top-of-the-line sewing machine at any time with an embroidery unit. This added option unleashes an entirely new level of personal creativity for sewers, offering them twice the possibilities and capabilities with their PFAFF® machine.”

The creative performance™ sewing machine offers the most exclusive and original PFAFF® features including:

  • Stacking Stitches – Special decorative stitches are designed to be perfectly stacked in two different colors that allow for the most elegant borders and beautiful accents.
  • PFAFF® original IDT™ Integrated Dual Feed Technology System and Optimized Feeding – Built right into the machine, the IDT™ system delivers even fabric feed from both the top and bottom of the machine ensuring optimal feeding for all kinds of fabric and delivering the most precise results. In combination with new, better-than-ever feeding system, sewers now experience perfect results even when quilting extra small pieces or very thick layers.
  • 9mm and Maxi Stitches – Delivers an array of high-quality stitches that can be combined and sewn in one-step repeatedly to make beautiful and unique projects.
  • PFAFF® Stitch Creator™ – Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the more than 450 utility and decorative built-in stitches.
  • LED Lights – Illuminates the entire work area with no shadows with optimized bright LED lights.
  • Generous Sewing and Embroidery Surface – Easily quilt and sew with large amounts of fabric with the exceptional 250mm sewing space to the right of the needle – an unbeatable advantage for large-sized projects.

Passionate sewers looking to explore embroidery have the option to purchase the PFAFF® creative performance™ embroidery unit, which provides access to more than 200 exclusive embroidery designs in a variety of colors and even more possibilities to enhance sewing projects with exclusive PFAFF® features such as:

  • PFAFF® creative™ Color Touch Screen – The large, high-resolution screen offers actual-size views of embroidery designs and stitches in true color, allowing for maximum precision and customization.
  • PFAFF® creative signature™ Programs – Allows for an infinite amount of easily customized and personalized sewing and embroidery options through a series of specialized features.
  • On-screen customizing – Makes creating unique embroidery designs easy on the intuitive PFAFF® creative™ Color Touch Screen graphic interface and offers endless embroidery design possibilities and colors to enrich any project.

The PFAFF® creative performance™ sewing and embroidery machine will be sold exclusively at authorized PFAFF® dealers. 

About PFAFF®
With a celebrated history of superior design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers aspire to own. The PFAFF® brand has a 150-year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines.  Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization. PFAFF® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing. The PFAFF® quilt expression™ 4.0 sewing machine was recognized as a CONSUMERS DIGEST BEST BUY. Please visit for more information on products and retailers